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August 2026 Ask Us Anything

3 closet staples Julia stands by, how we knew it was time to hire, and the catfishing story we have never told.

Happy August. It feels crazy that it is already August! We filmed a full hour of questions this month and condensed it down to what we could get through, which ended up covering a lot of ground: hair, hiring, nutrition, privacy, AI, and a story from our San Francisco days that we have never actually shared.

Below is the full text version of this month’s Ask Us Anything. Questions and timestamps, so you can jump straight to what you want, plus every answer below if you prefer to read.


The questions (with timestamps)

  1. Taking the kids to London for spring break, any recommendations? — 0:09

  2. Julia, who is a dream hair inspo for you? — 0:55

  3. The quotes on stories + is it hard to make/keep friends because of your success? — 2:10

  4. How do you keep your hair healthy between highlight appointments? — 5:12

  5. What backpacks/water bottles do you like for the kids for school? — 6:12

  6. Would you ever style pieces from people’s own closets? — 7:08

  7. Thomas’s question for you: would you use an AI styling app trained on Julia? — 7:59

  8. How do you handle cruelty online? — 9:25

  9. How did you decide it was time to hire, and what did that first hire do? — 10:49

  10. Where are Clementine’s curtains from? — 12:38

  11. How do you film family videos on vacation and still stay present? — 13:12

  12. What nutrition has helped in your fitness journey + key meals at home? — 14:28

  13. Any recommendations for an accountant who specializes in content creators? — 16:40

  14. Any new insights on Delphi AI, or a different take? — 18:14

  15. What closet staples do you think everyone should have? — 20:12

  16. How do you protect your privacy living a public life? Any stalkers? — 22:04

  17. What lessons did you learn from designing the GMG collections? — 25:26

  18. How do you transition from summer to the school year? — 26:31

  19. Thomas, how did you decide to leave your job and go full-time on GMG? — 28:11

  20. How do you eat on vacation, like a day of meals? — 29:03

  21. What is your tech storage setup? — 30:40


The answers

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